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1 Ergebnisse
1
A Post Keynesian Approach to Advertising and Its Relevance ..:
Marko Lah
;
Andrej Sušjan
;
Branko Ilič
Journal of Post Keynesian Economics. 29 (2006) 2 - p. 309-325 , 2006
Link:
https://www.jstor.org/stable/4539017
RT Journal T1
A Post Keynesian Approach to Advertising and Its Relevance for the Transition Economies
UL https://suche.suub.uni-bremen.de/peid=jstor-4539017&Exemplar=1&LAN=DE A1 Marko Lah A1 Andrej Sušjan A1 Branko Ilič PB M. E. Sharpe YR 2006 SN 0160-3477 K1 Advertising expenditures K1 Dependence effect K1 Dorfman-Steiner theorem K1 Structure-conduct-performance paradigm K1 Transition economics K1 Economics K1 Economic theory K1 Saltwater economics K1 Keynesianism K1 Heterodox economics K1 Post Keynesian economics K1 Social sciences K1 Communications K1 Advertising K1 Advertising media K1 Outdoor advertising K1 Transit advertising K1 Advertising campaigns K1 Consumer advertising K1 Sponsored search K1 Economic principles K1 Economic systems K1 Transitional economies K1 Information science K1 Information analysis K1 Data analysis K1 Regression analysis K1 Business K1 Accountancy K1 Financial accounting K1 Business expenses K1 Business expenditures K1 Economic disciplines K1 Financial economics K1 Finance K1 Financial investments K1 Investment strategies K1 Investment plans K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands JF Journal of Post Keynesian Economics VO 29 IS 2 SP 309 OP 325 LK http://dx.doi.org/https://www.jstor.org/stable/4539017 DO https://www.jstor.org/stable/4539017 SF ELIB - SuUB Bremen
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