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1 Ergebnisse
1
A Social Institutional Approach to Identifying Generation C..:
Kineta H. Hung
;
Flora Fang Gu
;
Chi Kin (Bennett) Yim
Journal of International Business Studies. 38 (2007) 5 - p. 836-853 , 2007
Link:
https://www.jstor.org/stable/4540460
RT Journal T1
A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison with American Consumers
UL https://suche.suub.uni-bremen.de/peid=jstor-4540460&Exemplar=1&LAN=DE A1 Kineta H. Hung A1 Flora Fang Gu A1 Chi Kin (Bennett) Yim PB Palgrave Macmillan Journals YR 2007 SN 0047-2506 SN 1478-6990 K1 Social Institutional Theory K1 Generation Cohort K1 Segmentation K1 China K1 Philosophy K1 Metaphysics K1 Ontology K1 Materialism K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Behavioral sciences K1 Behavioral economics K1 Consumer behavior K1 Buying behavior K1 Shopping K1 Business information K1 Consumer research K1 Psychology K1 Personality psychology K1 Personality K1 Personality traits K1 Pessimism K1 Social sciences K1 Population studies K1 Demography K1 Age groups K1 Social generations K1 Baby Boom generation K1 Applied psychology K1 Consumer psychology K1 Communications K1 Advertising K1 Advertising campaigns K1 Consumer advertising JF Journal of International Business Studies VO 38 IS 5 SP 836 OP 853 LK http://dx.doi.org/https://www.jstor.org/stable/4540460 DO https://www.jstor.org/stable/4540460 SF ELIB - SuUB Bremen
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