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1 Ergebnisse
1
Behavior-Based Advertising:
Shen, Qiaowei
;
Villas-Boas, J. Miguel
Management Science. 64 (2018) 5 - p. 2047-2064 , 2018
Link:
https://www.jstor.org/stable/48748123
RT Journal T1 <Title>Behavior-Based Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=jstor-48748123&Exemplar=1&LAN=DE A1 Shen, Qiaowei A1 Villas-Boas, J. Miguel PB INFORMS YR 2018 SN 0025-1909 SN 1526-5501 JF Management Science VO 64 IS 5 SP 2047 OP 2064 LK http://dx.doi.org/https://www.jstor.org/stable/48748123 DO https://www.jstor.org/stable/48748123 SF ELIB - SuUB Bremen
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