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1 Ergebnisse
1
A Semantic Approach for Estimating Consumer Content Prefere..:
Liu, Jia
;
Toubia, Olivier
Marketing Science. 37 (2018) 6 - p. 930-952 , 2018
Link:
https://www.jstor.org/stable/48748481
RT Journal T1
A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
UL https://suche.suub.uni-bremen.de/peid=jstor-48748481&Exemplar=1&LAN=DE A1 Liu, Jia A1 Toubia, Olivier PB INFORMS YR 2018 SN 0732-2399 SN 1526-548X JF Marketing Science VO 37 IS 6 SP 930 OP 952 LK http://dx.doi.org/https://www.jstor.org/stable/48748481 DO https://www.jstor.org/stable/48748481 SF ELIB - SuUB Bremen
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