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1 Ergebnisse
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Emoción y razón: el efecto moderador del género en el compo..:
Peña-García, Nathalie
;
Gil-Saura, Irene
;
Rodríguez-Orejuela, Augusto
Innovar: Revista de ciencias administrativas y sociales. 28 (2018) 69 - p. 117-131 , 2018
Link:
https://www.jstor.org/stable/90022827
RT Journal T1
Emoción y razón: el efecto moderador del género en el comportamiento de compraonline
UL https://suche.suub.uni-bremen.de/peid=jstor-90022827&Exemplar=1&LAN=DE A1 Peña-García, Nathalie A1 Gil-Saura, Irene A1 Rodríguez-Orejuela, Augusto PB Facultad de Ciencias Económicas, Universidad Nacional de Colombia YR 2018 SN 0121-5051 SN 2248-6968 K1 e-commerce K1 género K1 intención de compra K1 valor funcional K1 valor simbólico K1 E-commerce K1 gender K1 purchase intention K1 functional value K1 symbolic value K1 gênero K1 intenção de compra K1 commerce électronique K1 sexe K1 intention d'achat K1 valeur fonctionnelle K1 valeur symbolique JF Innovar: Revista de ciencias administrativas y sociales VO 28 IS 69 SP 117 OP 131 LK http://dx.doi.org/https://www.jstor.org/stable/90022827 DO https://www.jstor.org/stable/90022827 SF ELIB - SuUB Bremen
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