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La responsabilidad social empresarial en la imagen de marca..:
Echeverría-Ríos, Osiris María
;
Abrego-Almazán, Demian
;
Medina-Quintero, José Melchor
Innovar: Revista de ciencias administrativas y sociales. 28 (2018) 69 - p. 133-147 , 2018
Link:
https://www.jstor.org/stable/90022828
RT Journal T1
La responsabilidad social empresarial en la imagen de marca afectiva y reputación
UL https://suche.suub.uni-bremen.de/peid=jstor-90022828&Exemplar=1&LAN=DE A1 Echeverría-Ríos, Osiris María A1 Abrego-Almazán, Demian A1 Medina-Quintero, José Melchor PB Facultad de Ciencias Económicas, Universidad Nacional de Colombia YR 2018 SN 0121-5051 SN 2248-6968 K1 imagen marca afectiva K1 reputación K1 responsabilidad social empresarial K1 Affective brand image K1 brand reputation K1 Corporate Social Responsibility K1 imagem de marca afetiva K1 reputação K1 responsabilidade social empresarial K1 image marque affective K1 réputation K1 responsabilité sociale des entreprises JF Innovar: Revista de ciencias administrativas y sociales VO 28 IS 69 SP 133 OP 147 LK http://dx.doi.org/https://www.jstor.org/stable/90022828 DO https://www.jstor.org/stable/90022828 SF ELIB - SuUB Bremen
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