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1
Ratings analysis: audience measurement and analytics:
Webster, James G
;
Phalen, Patricia F
;
Lichty, Lawrence Wilson
- Fourth edition . , 2014
Link:
https://learning.oreilly.com/library/view/~/9780415526..
RT T1
Ratings analysis: audience measurement and analytics
UL https://suche.suub.uni-bremen.de/peid=oreilly-ocn862746433&Exemplar=1&LAN=DE A1 Webster, James G A1 Phalen, Patricia F A1 Lichty, Lawrence Wilson NO Fourth edition PB Routledge YR 2014 NO xvi, 328 SN 9780415526524 SN 0415526523 SN 9780415526517 SN 0415526515 K1 Television programs K1 Television viewers K1 Radio programs K1 Radio audiences K1 Émissions télévisées K1 Téléspectateurs K1 Radio K1 viewers (observers) K1 BUSINESS & ECONOMICS K1 TECHNOLOGY & ENGINEERING K1 Media Studies K1 Rating K1 Methodology K1 Cote d'écoute K1 Méthodologie K1 Émissions K1 Industries K1 Media & Communications K1 Telecommunications LK http://dx.doi.org/https://learning.oreilly.com/library/view/~/9780415526517/?ar DO https://learning.oreilly.com/library/view/~/9780415526517/?ar SF ELIB - SuUB Bremen
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