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1 Ergebnisse
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When employees don't 'like' their employers on social media..:
Cervellon, Marie-Cécile
;
Lirio, Pamela
, 2017
Link:
https://learning.oreilly.com/library/view/~/53863MIT58..
RT T1
When employees don't 'like' their employers on social media: many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?
UL https://suche.suub.uni-bremen.de/peid=oreilly-ocn970665136&Exemplar=1&LAN=DE A1 Cervellon, Marie-Cécile A1 Lirio, Pamela PB MIT Sloan Management Review YR 2017 NO 1 volume K1 Branding (Marketing) K1 Social media K1 Corporations K1 Stratégie de marque K1 Médias sociaux K1 Sociétés K1 branding K1 Economic aspects K1 Public relations K1 Aspect économique K1 Relations publiques LK http://dx.doi.org/https://learning.oreilly.com/library/view/~/53863MIT58201/?ar DO https://learning.oreilly.com/library/view/~/53863MIT58201/?ar SF ELIB - SuUB Bremen
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