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1
Social Marketing in Action: Cases from Around the World
Springer Texts in Business and Economics
Basil, Debra Z
;
Diaz-Meneses, Gonzalo
;
Basil, Michael D
- 1st ed. 2019 . , 2019
Link:
https://doi.org/10.1007/978-3-030-13020-6
RT T1
Social Marketing in Action: Cases from Around the World
UL https://suche.suub.uni-bremen.de/peid=springer-978-3-030-13020-6&Exemplar=1&LAN=DE A1 Basil, Debra Z A1 Diaz-Meneses, Gonzalo A1 Basil, Michael D NO 1st ed. 2019 PB Springer International Publishing YR 2019 NO 1 Online-Ressource (462 S.) T3 Springer Texts in Business and Economics SN 9783030130206 SN 9783030130190 SN 9783030130213 K1 Consumer behavior K1 Marketing research K1 Business intelligence K1 Executives K1 Consumer Behavior K1 Market Research and Competitive Intelligence K1 Management Education LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-13020-6 DO https://doi.org/10.1007/978-3-030-13020-6 SF ELIB - SuUB Bremen
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