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Marketing Opportunities and Challenges in a Changing Global..

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Wu, Shuang ; Pantoja, Felipe ; Krey, Nina - 1st ed. 2020 . , 2020

Link: https://doi.org/10.1007/978-3-030-39165-2

RT 
T1 <Title>Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference</Title>

UL https://suche.suub.uni-bremen.de/peid=springer-978-3-030-39165-2&Exemplar=1&LAN=DE
				
A1 Wu, Shuang
A1 Pantoja, Felipe
A1 Krey, Nina
NO 1st ed. 2020
PB Springer International Publishing
YR 2020
NO 1 Online-Ressource (674 S.)
T3 Developments in Marketing Science: Proceedings of the Academy of Marketing Science
SN 9783030391652
SN 9783030391645
SN 9783030391669
SN 9783030391676
K1 Customer relations
K1 Technological innovations
K1 International economic integration
K1 Globalization
K1 Strategic planning
K1 Leadership
K1 Consumer behavior
K1 Luxury goods industry
K1 Customer Relationship Management
K1 Innovation and Technology Management
K1 Emerging Markets and Globalization
K1 Business Strategy and Leadership
K1 Consumer Behavior
K1 Luxury
LK http://dx.doi.org/https://doi.org/10.1007/978-3-030-39165-2
DO https://doi.org/10.1007/978-3-030-39165-2
SF ELIB - SuUB Bremen

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