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The College Textbook Publishing Industry in the U.S. 2000-2..
Marketing and Communication in Higher Education
Greco, Albert N
- 1st ed. 2023 . , 2023
Link:
https://doi.org/10.1007/978-3-031-30415-6
RT T1
The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies
UL https://suche.suub.uni-bremen.de/peid=springer-978-3-031-30415-6&Exemplar=1&LAN=DE A1 Greco, Albert N NO 1st ed. 2023 PB Springer Nature Switzerland YR 2023 NO 1 Online-Ressource (133 S.) T3 Marketing and Communication in Higher Education SN 9783031304156 SN 9783031304149 SN 9783031304163 K1 Education, Higher K1 Marketing research K1 Business intelligence K1 Printing K1 Publishers and publishing K1 Higher Education K1 Market Research and Competitive Intelligence K1 Printing and Publishing LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-30415-6 DO https://doi.org/10.1007/978-3-031-30415-6 SF ELIB - SuUB Bremen
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