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Contemporary Trends in Marketing: Problems, Processes and P..
Palgrave Studies in Marketing, Organizations and Society
Saini, Aarti
;
Paul, Justin
;
Parayitam, Satyanarayana
- 1st ed. 2023 . , 2023
Link:
https://doi.org/10.1007/978-3-031-36589-8
RT T1
Contemporary Trends in Marketing: Problems, Processes and Prospects
UL https://suche.suub.uni-bremen.de/peid=springer-978-3-031-36589-8&Exemplar=1&LAN=DE A1 Saini, Aarti A1 Paul, Justin A1 Parayitam, Satyanarayana NO 1st ed. 2023 PB Springer Nature Switzerland YR 2023 NO 1 Online-Ressource (149 S.) T3 Palgrave Studies in Marketing, Organizations and Society SN 9783031365898 SN 9783031365881 SN 9783031365904 SN 9783031365911 K1 Marketing K1 Consumer behavior K1 Technological innovations K1 Consumer Behavior K1 Innovation and Technology Management LK http://dx.doi.org/https://doi.org/10.1007/978-3-031-36589-8 DO https://doi.org/10.1007/978-3-031-36589-8 SF ELIB - SuUB Bremen
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