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1 Ergebnisse
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Advances in Advertising Research X: Multiple Touchpoints in..
European Advertising Academy
Bigne, Enrique
;
Rosengren, Sara
- 1st ed. 2019 . , 2019
Link:
https://doi.org/10.1007/978-3-658-24878-9
RT T1
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication
UL https://suche.suub.uni-bremen.de/peid=springer-978-3-658-24878-9&Exemplar=1&LAN=DE A1 Bigne, Enrique A1 Rosengren, Sara NO 1st ed. 2019 PB Springer Fachmedien Wiesbaden YR 2019 NO 1 Online-Ressource (240 S.) T3 European Advertising Academy SN 9783658248789 SN 9783658248772 SN 9783658248796 K1 Economics K1 Consumer behavior K1 Branding (Marketing) K1 Telemarketing K1 Internet marketing K1 Economic Psychology K1 Consumer Behavior K1 Branding K1 Digital Marketing LK http://dx.doi.org/https://doi.org/10.1007/978-3-658-24878-9 DO https://doi.org/10.1007/978-3-658-24878-9 SF ELIB - SuUB Bremen
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