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Make your brand heard: A qualitative study on the use of co..:

, In: Disrupt Adapt: New ways to deal with current challenges in media and communication,

Beck, Leonie ; Dietrich, Sophie ; Graf, Tanja... - p. 129-158 , 2022

Link: https://www.ssoar.info/ssoar/handle/document/81818

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T1 <cTitle>Disrupt Adapt: New ways to deal with current challenges in media and communication</cTitle>: T1 <Title>Make your brand heard: A qualitative study on the use of corporate podcasts as a branding tool</Title>

UL https://suche.suub.uni-bremen.de/peid=ssoar-oai:gesis.izsoz.de:document_81818&Exemplar=1&LAN=DE
				
A1 Beck, Leonie
A1 Dietrich, Sophie
A1 Graf, Tanja
A1 Grohmann, Xenia
A1 Lehmann, Kathleen
A1 Zierer, Sabrina
A1 Godulla, Alexander
A1 Beck, Leonie
A1 Christiansen, Eva
A1 Johe, Pauline Anna
A1 Krüper, Torben
A1 Niemsch, Victoria
A1 Saxinger, Fabian
YR 2022
K1 Wirtschaft
K1 Publizistische Medien
K1 Journalismus
K1 Verlagswesen
K1 Economics
K1 News media
K1 journalism
K1 publishing
K1 Corporate Podcasts
K1 Branding
K1 Podcast Marketing
K1 Branding Strategy
K1 Marketing
K1 interaktive
K1 elektronische Medien
K1 Interactive
K1 electronic Media
K1 Unternehmen
K1 Kommunikation
K1 Markenpolitik
K1 Digitalisierung
K1 Mediatisierung
K1 Digitale Medien
K1 enterprise
K1 communication
K1 marketing
K1 branding policy
K1 digitalization
K1 mediatization
K1 digital media
K1 10800
SP 129
OP 158
LK http://dx.doi.org/https://www.ssoar.info/ssoar/handle/document/81818
DO https://www.ssoar.info/ssoar/handle/document/81818
SF ELIB - SuUB Bremen

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