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Should your brand take a stand? Comparing the impact of bra..:
Herzberg, Mathea
;
Rudeloff, Christian
Journal of Brand Strategy. 11 (2022) 3 - p. 248-262 , 2022
Link:
https://www.ssoar.info/ssoar/handle/document/85227
RT Journal T1
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity
UL https://suche.suub.uni-bremen.de/peid=ssoar-oai:gesis.izsoz.de:document_85227&Exemplar=1&LAN=DE A1 Herzberg, Mathea A1 Rudeloff, Christian YR 2022 SN 2045-8568 K1 Wirtschaft K1 Economics K1 CSR K1 brand activism K1 brand equity K1 brand identification K1 brand trust K1 purchase intention K1 Marketing K1 Marke K1 Corporate Social Responsibility K1 Verbraucher K1 Konsumverhalten K1 trademark K1 marketing K1 corporate social responibility K1 consumer K1 consumption behavior K1 10900 JF Journal of Brand Strategy VO 11 IS 3 SP 248 OP 262 LK http://dx.doi.org/https://www.ssoar.info/ssoar/handle/document/85227 DO https://www.ssoar.info/ssoar/handle/document/85227 SF ELIB - SuUB Bremen
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