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1 Ergebnisse
1
Entrepreneurs as influencers: the impact of parasocial inte..:
Rudeloff, Christian
;
Damms, Julius
Journal of Research in Marketing and Entrepreneurship. , 2022
Link:
https://doi.org/10.1108/JRME-04-2022-0052
RT Journal T1
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes
UL https://suche.suub.uni-bremen.de/peid=ssoar-oai:gesis.izsoz.de:document_85229&Exemplar=1&LAN=DE A1 Rudeloff, Christian A1 Damms, Julius YR 2022 SN 1471-521X K1 Wirtschaft K1 Economics K1 parasocial interactions K1 organization-public relationship K1 purchase intentions K1 communication outcomes K1 influencer marketing K1 social media influencers K1 digital entrepreneurship K1 Marketing K1 Unternehmer K1 Soziale Medien K1 Kommunikation K1 Unternehmen K1 Einfluss K1 Digitale Medien K1 Kaufverhalten K1 entrepreneur K1 social media K1 communication K1 enterprise K1 influence K1 marketing K1 digital media K1 buying behavior K1 10900 JF Journal of Research in Marketing and Entrepreneurship LK http://dx.doi.org/https://doi.org/10.1108/JRME-04-2022-0052 DO https://doi.org/10.1108/JRME-04-2022-0052 SF ELIB - SuUB Bremen
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