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1 Ergebnisse
1
AI-driven influencer marketing: Comparing the effects of vi..:
Böhndel, Marvin
;
Jastorff, Martin
;
Rudeloff, Christian
Journal of AI, Robotics & Workplace Automation. 2 (2023) 2 - p. 165-174 , 2023
Link:
https://www.ssoar.info/ssoar/handle/document/90190
RT Journal T1
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions
UL https://suche.suub.uni-bremen.de/peid=ssoar-oai:gesis.izsoz.de:document_90190&Exemplar=1&LAN=DE A1 Böhndel, Marvin A1 Jastorff, Martin A1 Rudeloff, Christian YR 2023 SN 2633-5638 K1 Wirtschaft K1 Economics K1 virtual influencers K1 cgi influencers K1 AI-driven influencers K1 social media influencers K1 SMI K1 influencer marketing K1 consumer perceptions K1 purchase intentions K1 Marketing K1 Virtualisierung K1 künstliche Intelligenz K1 Verbraucher K1 Wahrnehmung K1 Kaufverhalten K1 marketing K1 virtualization K1 artificial intelligence K1 consumer K1 perception K1 buying behavior JF Journal of AI, Robotics & Workplace Automation VO 2 IS 2 SP 165 OP 174 LK http://dx.doi.org/https://www.ssoar.info/ssoar/handle/document/90190 DO https://www.ssoar.info/ssoar/handle/document/90190 SF ELIB - SuUB Bremen
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