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1 Ergebnisse
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Investigating brand image and brand trust in airline servic..:
Le, Nguyen Thi Cam
;
Khuong, Mai Ngoc
Journal of Tourism, Heritage & Services Marketing. 9 (2023) 2 - p. 55-65 , 2023
Link:
https://doi.org/10.5281/zenodo.10539739
RT Journal T1 <Title>Investigating brand image and brand trust in airline service: Evidence of Korean Air</Title> UL https://suche.suub.uni-bremen.de/peid=ssoar-oai:gesis.izsoz.de:document_91535&Exemplar=1&LAN=DE A1 Le, Nguyen Thi Cam A1 Khuong, Mai Ngoc YR 2023 SN 2529-1947 K1 Wirtschaft K1 Economics K1 brand trust K1 brand image K1 customer satisfaction K1 customer loyalty K1 airline service K1 Marketing K1 Markenpolitik K1 Kundenbindung K1 Konsumverhalten K1 Reiseverkehr K1 marketing K1 branding policy K1 customer ties K1 consumption behavior K1 tourist traffic K1 40200 JF Journal of Tourism, Heritage & Services Marketing VO 9 IS 2 SP 55 OP 65 LK http://dx.doi.org/https://doi.org/10.5281/zenodo.10539739 DO https://doi.org/10.5281/zenodo.10539739 SF ELIB - SuUB Bremen
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