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1 Ergebnisse
1
Visual processing and need for cognition can enhance event-..:
Scheinbaum, Angeline Close
;
Lacey, Russell
;
Cornwell, T.
Journal of Advertising Research. 55 (2), 206-215.. , 2015
Link:
https://ssrn.com/abstract=2448393
RT Journal T1
Visual processing and need for cognition can enhance event-sponsorship outcomes: How sporting event sponsorships benefit from the way attendees process them
UL https://suche.suub.uni-bremen.de/peid=ssrn-2448393&Exemplar=1&LAN=DE A1 Scheinbaum, Angeline Close A1 Lacey, Russell A1 Cornwell, T. YR 2015 K1 Event marketing K1 sponsorship K1 sport K1 need for cognition K1 visual processing K1 mixed method JF Journal of Advertising Research. 55 (2), 206-215. LK http://dx.doi.org/https://ssrn.com/abstract=2448393 DO https://ssrn.com/abstract=2448393 SF ELIB - SuUB Bremen
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