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Corporate Brands in Perspective: A Typology:
Schroeder, Jonathan E.
Schroeder, J. (2017), Corporate Brands in Perspective: A Typology, European Journal of Marketing, 51 (9/10), 1522-1529.. , 2017
Link:
https://ssrn.com/abstract=3024012
RT Journal T1 <Title>Corporate Brands in Perspective: A Typology</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3024012&Exemplar=1&LAN=DE A1 Schroeder, Jonathan E. YR 2017 K1 Brand Culture K1 Consumer Behaviour K1 Corporate Branding K1 Cultural Branding K1 Visual Culture JF Schroeder, J. (2017), Corporate Brands in Perspective: A Typology, European Journal of Marketing, 51 (9/10), 1522-1529. LK http://dx.doi.org/https://ssrn.com/abstract=3024012 DO https://ssrn.com/abstract=3024012 SF ELIB - SuUB Bremen
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