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1 Ergebnisse
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The Impact of Corporate Social Responsibility on Brand Sale..:
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
.
forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33. , 2021
Link:
https://ssrn.com/abstract=3230035
RT Journal T1 <Title>The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3230035&Exemplar=1&LAN=DE A1 Nickerson, Dionne A1 Lowe, Michael A1 Pattabhiramaiah, Adithya A1 Sorescu, Alina YR 2021 K1 corporate social responsibility K1 sustainability K1 CSR reputation K1 brand sincerity K1 environmental initiatives K1 social initiatives JF forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33 LK http://dx.doi.org/https://ssrn.com/abstract=3230035 DO https://ssrn.com/abstract=3230035 SF ELIB - SuUB Bremen
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