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1 Ergebnisse
1
Name Similarity Encourages Generosity: A Field Experiment i..:
Munz, Kurt
;
Jung, Minah
;
Alter, Adam
Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, forthcoming.. , 2018
Link:
https://ssrn.com/abstract=3244125
RT Journal T1 <Title>Name Similarity Encourages Generosity: A Field Experiment in Email Personalization</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3244125&Exemplar=1&LAN=DE A1 Munz, Kurt A1 Jung, Minah A1 Alter, Adam YR 2018 K1 field experiment K1 charitable giving K1 individual targeting K1 personalization K1 one-to-one marketing JF Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) , "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, forthcoming. LK http://dx.doi.org/https://ssrn.com/abstract=3244125 DO https://ssrn.com/abstract=3244125 SF ELIB - SuUB Bremen
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