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Influence of Merchandising and Pricing Strategies on Consum..:
Ravi, Shilpa Sarvani
;
Bhagat, Shikha
International Journal of Management. 8(3) (2017) - p. 180–189 , 2017
Link:
https://ssrn.com/abstract=3555772
RT Journal T1 <Title>Influence of Merchandising and Pricing Strategies on Consumer Buying Behaviour – a Cross-Sectional Study of Hypermarkets in Bangalore City</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3555772&Exemplar=1&LAN=DE A1 Ravi, Shilpa Sarvani A1 Bhagat, Shikha YR 2017 K1 PLS-SEM K1 Buying Behavior K1 Merchandising Strategies K1 Pricing Strategies JF International Journal of Management VO 8(3) SP 180–189 LK http://dx.doi.org/https://ssrn.com/abstract=3555772 DO https://ssrn.com/abstract=3555772 SF ELIB - SuUB Bremen
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