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Advertising a Desired Change: When Process Simulation Foste..:
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
Cian, Luca, Chiara Longoni, and Aradhna Krishna, "Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion," Journal of Marketing Research, Forthcoming. , 2020
Link:
https://ssrn.com/abstract=3557949
RT Journal T1 <Title>Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3557949&Exemplar=1&LAN=DE A1 Cian, Luca A1 Longoni, Chiara A1 Krishna, Aradhna YR 2020 K1 advertising K1 mental simulation K1 persuasion K1 process and outcome imagery JF Cian, Luca, Chiara Longoni, and Aradhna Krishna, "Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion," Journal of Marketing Research, Forthcoming LK http://dx.doi.org/https://ssrn.com/abstract=3557949 DO https://ssrn.com/abstract=3557949 SF ELIB - SuUB Bremen
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