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1 Ergebnisse
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Preference Determinants for Soft Drinks Brands: An Empirica..:
Mateen Khan, Marium
;
Jalees, Tariq
Khan, M. M., Jalees, T. & Rahman, M., (2016). Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method. Global Management Journal for Academic and Corporate Studies, 6(2), 49-60. Doi: http://111.68.99.22:8080/xmlui/handle/123456789/689. , 2016
Link:
https://ssrn.com/abstract=3656892
RT Journal T1 <Title>Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3656892&Exemplar=1&LAN=DE A1 Mateen Khan, Marium A1 Jalees, Tariq YR 2016 K1 Consumer Brand Preference K1 Nostalgic Attachment K1 Quality K1 Price K1 Advertisements JF Khan, M. M., Jalees, T. & Rahman, M., (2016). Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method. Global Management Journal for Academic and Corporate Studies, 6(2), 49-60. Doi: http://111.68.99.22:8080/xmlui/handle/123456789/689 LK http://dx.doi.org/https://ssrn.com/abstract=3656892 DO https://ssrn.com/abstract=3656892 SF ELIB - SuUB Bremen
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