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Perceived Usefulness of Mobile and Mobile Advertising: Unde..:
Mateen Khan, Marium
;
Mahmood, Noman
;
Jalees, Tariq
Khan, M. M., Mahmood, N., & Jalees, T., (2017). Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach. Global Management Journal for Academic and Corporate Studies, 7(2), 111-120.. , 2017
Link:
https://ssrn.com/abstract=3671218
RT Journal T1 <Title>Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3671218&Exemplar=1&LAN=DE A1 Mateen Khan, Marium A1 Mahmood, Noman A1 Jalees, Tariq YR 2017 K1 Perceived Usefulness K1 Mobile Advertising K1 User Friendliness K1 Operational Ease K1 SMS Advertising JF Khan, M. M., Mahmood, N., & Jalees, T., (2017). Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach. Global Management Journal for Academic and Corporate Studies, 7(2), 111-120. LK http://dx.doi.org/https://ssrn.com/abstract=3671218 DO https://ssrn.com/abstract=3671218 SF ELIB - SuUB Bremen
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