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1 Ergebnisse
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The Effect of Macro Celebrity and Micro Influencer Endorsem..:
Rios de Castro Marques, Inês
;
Casais, Beatriz Graça
;
Camilleri, Mark Anthony
Rios Marques, I., Casais, B. & Camilleri, M.A. (2020). The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. In Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald, Bingley, UK.. , 2020
Link:
https://ssrn.com/abstract=3705334
RT Journal T1 <Title>The Effect of Macro Celebrity and Micro Influencer Endorsements on Consumer-Brand Engagement in Instagram</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3705334&Exemplar=1&LAN=DE A1 Rios de Castro Marques, Inês A1 Casais, Beatriz Graça A1 Camilleri, Mark Anthony YR 2020 K1 influencer marketing K1 consumer brand engagement K1 Instagram K1 social media K1 branding K1 brand management K1 macro influencers K1 micro influencers K1 brand endorsers JF Rios Marques, I., Casais, B. & Camilleri, M.A. (2020). The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram. In Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald, Bingley, UK. LK http://dx.doi.org/https://ssrn.com/abstract=3705334 DO https://ssrn.com/abstract=3705334 SF ELIB - SuUB Bremen
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