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1 Ergebnisse
1
Artificial Intelligence in Utilitarian vs. Hedonic Contexts..:
Longoni, Chiara
;
Cian, Luca
Journal of Marketing, 2020. , 2020
Link:
https://ssrn.com/abstract=3710047
RT Journal T1
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The 'Word-of-Machine' Effect
UL https://suche.suub.uni-bremen.de/peid=ssrn-3710047&Exemplar=1&LAN=DE A1 Longoni, Chiara A1 Cian, Luca YR 2020 K1 algorithms K1 artificial intelligence K1 augmented intelligence K1 hedonic and utilitarian consumption K1 recommendations K1 technology JF Journal of Marketing, 2020 LK http://dx.doi.org/https://ssrn.com/abstract=3710047 DO https://ssrn.com/abstract=3710047 SF ELIB - SuUB Bremen
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