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Effects of Co-Creation in a Tourism Destination Brand Image..:
Revilla Hernández, Mercedes
;
Santana Talavera, Agustín
;
Parra López, Eduardo
Journal of Tourism, Heritage & Services Marketing (JTHSM), 2016, Vol. 2, No. 1, pp. 3-10, DOI: 10.5281/zenodo.376341. , 2016
Link:
https://ssrn.com/abstract=3747657
RT Journal T1 <Title>Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3747657&Exemplar=1&LAN=DE A1 Revilla Hernández, Mercedes A1 Santana Talavera, Agustín A1 Parra López, Eduardo YR 2016 K1 Co-creation of brand image K1 user generated content K1 social networking K1 projected image K1 branding online JF Journal of Tourism, Heritage & Services Marketing (JTHSM), 2016, Vol. 2, No. 1, pp. 3-10, DOI: 10.5281/zenodo.376341 LK http://dx.doi.org/https://ssrn.com/abstract=3747657 DO https://ssrn.com/abstract=3747657 SF ELIB - SuUB Bremen
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