I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Geography as Branding: Descriptive Evidence from Taobao:
Chintagunta, Pradeep K.
;
Chu, Junhong
Quantitative Marketing and Economics 2021. , 2020
Link:
https://ssrn.com/abstract=3760199
RT Journal T1
Geography as Branding: Descriptive Evidence from Taobao
UL https://suche.suub.uni-bremen.de/peid=ssrn-3760199&Exemplar=1&LAN=DE A1 Chintagunta, Pradeep K. A1 Chu, Junhong YR 2020 K1 Geographic associations K1 Place marketing K1 Location branding K1 Country-of-origin effect K1 Reputation mechanism K1 Asymmetric geographic preferences K1 Peer-to-peer platforms K1 Trust K1 Socioeconomic and cultural similarity JF Quantitative Marketing and Economics 2021 LK http://dx.doi.org/https://ssrn.com/abstract=3760199 DO https://ssrn.com/abstract=3760199 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)