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1 Ergebnisse
1
The Relationship Between Online Referral Marketing and Pric..:
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
.
Forthcoming, Journal of Management Information Systems. , 2021
Link:
https://ssrn.com/abstract=3821266
RT Journal T1
The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
UL https://suche.suub.uni-bremen.de/peid=ssrn-3821266&Exemplar=1&LAN=DE A1 Cao, Zike A1 Chu, Junhong A1 Hui, Kai-Lung A1 Xu, Hong YR 2021 K1 Referral marketing K1 Price promotion K1 Product uncertainty K1 Quality concern K1 E-commerce platform JF Forthcoming, Journal of Management Information Systems LK http://dx.doi.org/https://ssrn.com/abstract=3821266 DO https://ssrn.com/abstract=3821266 SF ELIB - SuUB Bremen
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