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A Big Data Approach to Black Friday Sales:

Javed Awan, Mazhar ; Mohd Rahim, Mohd Shafry ; Nobanee, Haitham..
M. J. Awan, M. Shafry, H. Nobanee, A. Yasin, O. I. Khalaf et al., "A big data approach to black friday sales," Intelligent Automation & Soft Computing, vol. 27, no.3, pp. 785–797, 2021..  , 2021
Link: https://ssrn.com/abstract=3827077