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1 Ergebnisse
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A Liberating-engagement Theory of Consumer Fun:
Oh, Travis Tae
;
Pham, Michel Tuan
Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (June), 46-73.. , 2021
Link:
https://ssrn.com/abstract=3909337
RT Journal T1 <Title>A Liberating-engagement Theory of Consumer Fun</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3909337&Exemplar=1&LAN=DE A1 Oh, Travis Tae A1 Pham, Michel Tuan YR 2021 K1 fun K1 happiness K1 consumer experience K1 multimethod K1 hedonic consumption K1 pleasure K1 emotion K1 affect K1 leisure K1 entertainment JF Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (June), 46-73. LK http://dx.doi.org/https://ssrn.com/abstract=3909337 DO https://ssrn.com/abstract=3909337 SF ELIB - SuUB Bremen
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