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1 Ergebnisse
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Challenges and Opportunities for Marketing Scholars in Time..:
Krafft, Manfred
;
Sajtos, László
;
Haenlein, Michael
Journal of Interactive Marketing, volume 51, pages 1-8, 2020, https://doi.org/10.1016/j.intmar.2020.06.001.. , 2020
Link:
https://ssrn.com/abstract=3919518
RT Journal T1 <Title>Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3919518&Exemplar=1&LAN=DE A1 Krafft, Manfred A1 Sajtos, László A1 Haenlein, Michael YR 2020 K1 Artificial intelligence (AI) K1 Boundary object, CRM, Fourth industrial revolution (FIR), Physical, digital, and biological spheres JF Journal of Interactive Marketing, volume 51, pages 1-8, 2020, https://doi.org/10.1016/j.intmar.2020.06.001. LK http://dx.doi.org/https://ssrn.com/abstract=3919518 DO https://ssrn.com/abstract=3919518 SF ELIB - SuUB Bremen
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