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The Role of Gender in Pay-What-You-Want Contexts:
Santana, Shelle
Santana, Shelle and Vicki G. Morwitz (2021), "The Role of Gender in Pay-What-You-Want Contexts", Journal of Marketing Research, 58 (2), 265-281.. , 2021
Link:
https://ssrn.com/abstract=3945604
RT Journal T1 <Title>The Role of Gender in Pay-What-You-Want Contexts</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-3945604&Exemplar=1&LAN=DE A1 Santana, Shelle YR 2021 K1 agency and communion theory K1 behavioral pricing K1 gender K1 pay what you want JF Santana, Shelle and Vicki G. Morwitz (2021), "The Role of Gender in Pay-What-You-Want Contexts", Journal of Marketing Research, 58 (2), 265-281. LK http://dx.doi.org/https://ssrn.com/abstract=3945604 DO https://ssrn.com/abstract=3945604 SF ELIB - SuUB Bremen
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