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1 Ergebnisse
1
Consumer Behavior in the Process of Buying Fashion Products..:
Submitter, GATR Journals
;
Fedorko, Richard
;
Oleárová, Mária
.
Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2. , 2022
Link:
https://ssrn.com/abstract=4070362
RT Journal T1
Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences
UL https://suche.suub.uni-bremen.de/peid=ssrn-4070362&Exemplar=1&LAN=DE A1 Submitter, GATR Journals A1 Fedorko, Richard A1 Oleárová, Mária A1 Bačík, Radovan YR 2022 K1 Consumer Behavior K1 Shopping Channel K1 Cross-Channel K1 Showrooming K1 Webrooming JF Reference to this paper should be made as follows: Oleárová, M; Bačík, R; Fedorko, R. (2022). Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences, J. Mgt. Mkt. Review, 7(1), 01 – 12. https://doi.org/10.35609/jmmr.2 LK http://dx.doi.org/https://ssrn.com/abstract=4070362 DO https://ssrn.com/abstract=4070362 SF ELIB - SuUB Bremen
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