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1 Ergebnisse
1
The Threshold-Crossing Effect: Just-Below Pricing Discourag..:
Kim, Junha
;
Malkoc, Selin A.
;
Goodman, Joseph K.
Journal of Consumer Research, Forthcoming. , 2022
Link:
https://ssrn.com/abstract=4106813
RT Journal T1
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade
UL https://suche.suub.uni-bremen.de/peid=ssrn-4106813&Exemplar=1&LAN=DE A1 Kim, Junha A1 Malkoc, Selin A. A1 Goodman, Joseph K. YR 2022 K1 pricing K1 upgrades K1 left-digit effect K1 decision making JF Journal of Consumer Research, Forthcoming LK http://dx.doi.org/https://ssrn.com/abstract=4106813 DO https://ssrn.com/abstract=4106813 SF ELIB - SuUB Bremen
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