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1 Ergebnisse
1
Rationality Is Overrated: Brand Choice Is Largely Intuitive:
Quevedo, Francisco J.
;
Gopalakrishna, Pradeep
Rutgers Business Review, Vol. 6, No. 3, 2021, pp. 312-332, Forthcoming. , 2021
Link:
https://ssrn.com/abstract=4167314
RT Journal T1 <Title>Rationality Is Overrated: Brand Choice Is Largely Intuitive</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4167314&Exemplar=1&LAN=DE A1 Quevedo, Francisco J. A1 Gopalakrishna, Pradeep YR 2021 K1 marketing K1 consumer behavior K1 branding JF Rutgers Business Review, Vol. 6, No. 3, 2021, pp. 312-332, Forthcoming LK http://dx.doi.org/https://ssrn.com/abstract=4167314 DO https://ssrn.com/abstract=4167314 SF ELIB - SuUB Bremen
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