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Marketing Management of Enterprises and Its Tools:

Dovhan, Yuriy
Actual problems of modern science. Monograph: edited by Matiukh S., Skyba M., Musial J., Polishchuk O. Poland, Bydgoszcz, 2021. P. 246–254. DOI: https://doi.org/10.31891/monograph/2021-10-26.  ,
Link: https://ssrn.com/abstract=4224679