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1 Ergebnisse
1
Entrepreneurs as Influencers: The Impact of Parasocial Inte..:
Rudeloff, Christian
;
Damms, Julius
Journal of Research in Marketing and Entrepreneurship, ahead-of-print. https://doi.org/10.1108/JRME-04-2022-0052. , 2022
Link:
https://ssrn.com/abstract=4373485
RT Journal T1 <Title>Entrepreneurs as Influencers: The Impact of Parasocial Interactions on Communication Outcomes</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4373485&Exemplar=1&LAN=DE A1 Rudeloff, Christian A1 Damms, Julius YR 2022 K1 Parasocial interactions K1 organization-public relationship K1 purchase intentions K1 communication outcomes K1 influencer marketing K1 social media influencers K1 digital entrepreneurship JF Journal of Research in Marketing and Entrepreneurship, ahead-of-print. https://doi.org/10.1108/JRME-04-2022-0052 LK http://dx.doi.org/https://ssrn.com/abstract=4373485 DO https://ssrn.com/abstract=4373485 SF ELIB - SuUB Bremen
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