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1 Ergebnisse
1
Kampf um Legitimität. Positionierungsstrategien von Social ..:
Rudeloff, Christian
;
Walter, Anna
SCM Studies in Communication and Media, 11(4), 590-619. https:// doi.org/10.5771/2192-4007-2022-4-590. , 2023
Link:
https://ssrn.com/abstract=4373513
RT Journal T1 <Title>Kampf um Legitimität. Positionierungsstrategien von Social Media Manager*innen im Feld der Unternehmenskommunikation (Struggle for Legitimacy: Positioning Strategies of Social Media Managers in the Field of Corporate Communications)</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4373513&Exemplar=1&LAN=DE A1 Rudeloff, Christian A1 Walter, Anna YR 2023 K1 Unternehmenskommunikation K1 Social Media Management K1 Bourdieu K1 soziales Feld K1 Kapi-tal K1 Habitus K1 Positionierungsstrategien JF SCM Studies in Communication and Media, 11(4), 590-619. https:// doi.org/10.5771/2192-4007-2022-4-590 LK http://dx.doi.org/https://ssrn.com/abstract=4373513 DO https://ssrn.com/abstract=4373513 SF ELIB - SuUB Bremen
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