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1 Ergebnisse
1
Understanding Consumer Perceptions of Brand Globalness and ..:
Xi, Liu
;
Han, Bang-Wool
Journal of International Trade & Commerce, Vol. 19, No. 1, February 2023, pp. 87-102.. , 2023
Link:
https://ssrn.com/abstract=4391183
RT Journal T1 <Title>Understanding Consumer Perceptions of Brand Globalness and Localness: The Roles of Self-Regulatory Focus</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4391183&Exemplar=1&LAN=DE A1 Xi, Liu A1 Han, Bang-Wool YR 2023 K1 Perceived Brand Globalness K1 Perceived Brand Localness K1 Purchase Intentions K1 Self-regulatory Focus JF Journal of International Trade & Commerce, Vol. 19, No. 1, February 2023, pp. 87-102. LK http://dx.doi.org/https://ssrn.com/abstract=4391183 DO https://ssrn.com/abstract=4391183 SF ELIB - SuUB Bremen
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