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1 Ergebnisse
1
Should your Brand Take a Stand? Comparing the Impact of Bra..:
Herzberg, Mathea
;
Rudeloff, Christian
Journal of Brand Strategy, 11(3), 248-262.. , 2022
Link:
https://ssrn.com/abstract=4426318
RT Journal T1
Should your Brand Take a Stand? Comparing the Impact of Brand Activism and CSR on Brand Equity
UL https://suche.suub.uni-bremen.de/peid=ssrn-4426318&Exemplar=1&LAN=DE A1 Herzberg, Mathea A1 Rudeloff, Christian YR 2022 K1 Brand activism K1 CSR K1 Brand equity K1 Brand trust K1 Brand identification K1 Purchase intentions JF Journal of Brand Strategy, 11(3), 248-262. LK http://dx.doi.org/https://ssrn.com/abstract=4426318 DO https://ssrn.com/abstract=4426318 SF ELIB - SuUB Bremen
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