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1 Ergebnisse
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Market-Scanning and Market-Shaping: Why Are Firms Blindside..:
Diaz Ruiz, Carlos
;
Baker, Jonathan J
;
Mason, Katy J.
.
Journal of Business & Industrial Marketing. 35 No. 9 (2020) - p. 1389-1401 , 2020
Link:
https://ssrn.com/abstract=4437261
RT Journal T1 <Title>Market-Scanning and Market-Shaping: Why Are Firms Blindsided by Market-Shaping Acts?</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4437261&Exemplar=1&LAN=DE A1 Diaz Ruiz, Carlos A1 Baker, Jonathan J A1 Mason, Katy J. A1 Tierney, kieran YR 2020 K1 marketing strategy K1 market shaping K1 strategic planning K1 market practices K1 market scanning JF Journal of Business & Industrial Marketing VO 35 No. 9 SP 1389 OP 1401 LK http://dx.doi.org/https://ssrn.com/abstract=4437261 DO https://ssrn.com/abstract=4437261 SF ELIB - SuUB Bremen
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