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1 Ergebnisse
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Unleashing the Power of Influencer Marketing: A Study on Mi..:
Vidani, Jignesh
;
Meghrajani, Dr. Indra
;
Das, Siddharth
Vidani, J.N., Meghrajani, I. and Das, S. (2023) JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY, XXV(6), pp. 99–117.. , 2023
Link:
https://ssrn.com/abstract=4459943
RT Journal T1 <Title>Unleashing the Power of Influencer Marketing: A Study on Millennial Consumer Behaviour and its Key Antecedents</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4459943&Exemplar=1&LAN=DE A1 Vidani, Jignesh A1 Meghrajani, Dr. Indra A1 Das, Siddharth YR 2023 K1 influencer marketing K1 theory of planned behaviour K1 consumer behaviour K1 millennial K1 marketing strategy JF Vidani, J.N., Meghrajani, I. and Das, S. (2023) JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY, XXV(6), pp. 99–117. LK http://dx.doi.org/https://ssrn.com/abstract=4459943 DO https://ssrn.com/abstract=4459943 SF ELIB - SuUB Bremen
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