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1 Ergebnisse
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Enhancing Donor Agency to Improve Charitable Giving: Strate..:
Esterzon, Emilie
;
Lemmens, Aurelie
;
Van Den Bergh, Bram
Journal of Marketing, Volume 87, Issue 4, July 2023, Pages 636-655, https://doi.org/10.1177/00222429221148969. , 2022
Link:
https://ssrn.com/abstract=4564715
RT Journal T1 <Title>Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity</Title> UL https://suche.suub.uni-bremen.de/peid=ssrn-4564715&Exemplar=1&LAN=DE A1 Esterzon, Emilie A1 Lemmens, Aurelie A1 Van Den Bergh, Bram YR 2022 K1 Agency K1 charitable giving K1 causal forest K1 conditional average treatment effect K1 donation K1 field experiment K1 fundraising campaign optimization K1 machine learning JF Journal of Marketing, Volume 87, Issue 4, July 2023, Pages 636-655, https://doi.org/10.1177/00222429221148969 LK http://dx.doi.org/https://ssrn.com/abstract=4564715 DO https://ssrn.com/abstract=4564715 SF ELIB - SuUB Bremen
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