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Beating low cost competition: how premium brands can respon..:
Ryans, Adrian B
, 2008
Link:
https://onlinelibrary.wiley.com/doi/book/10.1002/97811..
RT T1
Beating low cost competition: how premium brands can respond to cut-price rivals
UL https://suche.suub.uni-bremen.de/peid=wiley-ubcm-313859147&Exemplar=1&LAN=DE A1 Ryans, Adrian B PB John Wiley & Sons YR 2008 NO xvi, 256 SN 9781119206507 SN 1119206502 SN 9780470745229 SN 0470745223 SN 128234949X SN 9781282349490 SN 9780470742976 SN 0470742976 K1 Product management K1 Price cutting K1 Brand choice K1 Brand name products K1 Marketing K1 Produits commerciaux K1 Marques de commerce K1 Produits de marque K1 marketing K1 BUSINESS & ECONOMICS K1 Gestion K1 Choix K1 Advertising & Promotion LK http://dx.doi.org/https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206507 DO https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206507 SF ELIB - SuUB Bremen
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