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1
Marketing plans for services: a complete guide:
McDonald, Malcolm
;
Payne, Adrian
;
Frow, Pennie
- Third edition . , 2011
Link:
https://onlinelibrary.wiley.com/doi/book/10.1002/97811..
RT T1
Marketing plans for services: a complete guide
UL https://suche.suub.uni-bremen.de/peid=wiley-ubcm-758387251&Exemplar=1&LAN=DE A1 McDonald, Malcolm A1 Payne, Adrian A1 Frow, Pennie NO Third edition PB John Wiley YR 2011 NO xv, 495 SN 9781119207306 SN 1119207304 SN 9781119951865 SN 1119951860 SN 9780470979419 SN 0470979410 SN 9780470979440 SN 0470979445 SN 1283298902 SN 9781283298902 SN 9780470979099 SN 0470979097 K1 Service industries K1 Services (Industrie) K1 BUSINESS & ECONOMICS K1 Marketing K1 Planning K1 Planification K1 Green Business LK http://dx.doi.org/https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207306 DO https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207306 SF ELIB - SuUB Bremen
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